Anderson in the traditional Spider-Man pose. Photo: Reproduction
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On January 31, 2015, the former middleweight champion Anderson Silva will return to the octagon a year and a month after experiencing one of the most delicate moments of his career, the serious fracture in his left leg in the rematch against Chris Weidman. For some, after an unprecedented two consecutive defeats and recovering from his most serious injury, Spider had reached rock bottom. And this was precisely the theme of the new campaign from one of Anderson's main sponsors, starring the fighter.
In the new global commercial for the beer “Budweiser”, Anderson appears “at rock bottom”, amidst TVs, newspapers reporting his fracture and his own memories of the fateful moment. Then using his spider abilities, the fighter begins to climb the walls and leave the condition. For the task, Spider even counts on advice from a figure who reminds us of the legendary Bruce Lee, and his famous speech about being “like water” – which even inspired the documentary of the same name that portrays the fight between Silva and Chael Sonnen.
Check out the video for the new commercial below. Anderson Silva:
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