North-American Chris Wilson (left) Alexandre Zaneti (right) and the mayor of Ribeirão Preto
The Brazilian Fighting Championship has partnered with the Esporte Interativo channel for the broadcaster's first live broadcast of an MMA event.
The debut will take place next Friday (16), at the Comercial Futebol Clube stadium, in Ribeirão Preto (SP). The fights will also be broadcast simultaneously via Facebook.
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For José Sica Calixto, director of the event, the partnership reinforces the professional nature of the sport and the growth of fans, events, athletes and the market.
“This attention that MMA is receiving from the main press vehicles shows the strength, dynamism and contagious side of this sport that is growing all over the world and has Brazilian fighters among its main idols”, says the director.
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