McGregor popularized the “Billionaire Strut” in the USA. Photo: Josh Hedges/UFC
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A walk full of swing, with the chin up, arms open, relaxed and projected forward with each step: this style of walking is gaining more and more followers, especially in American sports. Conor McGregor, UFC featherweight and lightweight champion, set fashion with what is yet another element to his arsenal of provocations and ostentation. But where did this come from?
McGregor himself uses and abuses the movement in his public appearances. During the UFC's debut in New York (USA), on November 12, the Irishman went around the octagon in style after knocking out Eddie Alvarez and making history by becoming the first to hold two belts simultaneously in the organization. However, this is something he has been doing for years, which can be seen in the video below:
Due to the exposure given to UFC 205, the movement became known as the “McGregor Walk”, although the Irishman did not create it. Its creator is Vince McMahon, president of WWE, the largest pro-wrestling organization (known in Brazil as telecatch or wrestling), who used the walk for the first time even before McGregor had his first professional MMA fight. The steps immediately became known as “Billionaire Structure”, or, in free translation, “the billionaire’s ostentatious walk”.
McGregor and his achievements inside the octagon ended up popularizing the style in sports culture in general. We list below some of the figures from other sports, such as football, American football and basketball, that used the “Billionaire Structure” to celebrate his achievements and pay tribute to the Irish UFC champion.
Football
Pat McAffee
The Indianapolis Colts punter imitated the UFC champion's walk by surprising everyone by throwing a ball in a 'fake punt' against the Pittsburgh Steelers
It's the @PatMcAfeeShow!#PITvsIND pic.twitter.com/ilLR94fvmE
- NFL (@NFL) November 25th, 2016
Dez bryant
Dallas Cowboys wide receiver Dez Bryan also celebrated a McGregor-style touchdown catch
@arielhelwani Dez Bryant with the Billi Strut down the sideline! pic.twitter.com/QhmsWQAF8D
— MMA GIFS (@mma_gifs_) November 25th, 2016
Kiko Alonso
Had to give in the Notorious walk! @TheNotoriousMMA @MiamiDolphins #Pick6 #FinsUp #yatusabe pic.twitter.com/g985HSkSmV
— Kiko Alonso (@Kiko__Alonso) November 14th, 2016
Basketball
Marc Gasol
I want to apologize…. TO ABSOLUTELY NOBODY!#grindcity pic.twitter.com/JN6p8YdV0G
- Marc Gasol (@MarcGasol) November 17th, 2016
Shaquille O'Neal
get it @SHAQ!💃 https://t.co/ho5p25mxn1
- NBA on TNT (@NBAonTNT) November 18th, 2016
Football
Paul Pogba
Bonus:
Singer Justin Bieber during a visit to Barcelona also imitated Conor McGregor in a football match with Neymar
Justin Bieber visits FC Barcelona training session by fcbarcelona
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