Dana White, president of the UFC. Photo: Josh Hedges/Zuffa LLC
The UFC brand remains on the rise in the global economic market. The largest MMA organization on the planet joined the list of the ten most profitable sports brands in the world in the business category of “Forbes” magazine, according to an update made this week.
According to the publication, the UFC has an estimated value of US$1,65 billion, whereas the average business with the same profitability would be worth US$1,2 billion. Therefore, the UFC brand alone has an estimated value of US$440 million.
As has happened in recent years, the leadership continues with the North American sporting goods company Nike, which has an estimated value of US$ 19 billion.
Check the list below:
1 – Nike ($19 billion)
2 – ESPN ($16,5 billion)
3 – Adidas ($5,8 billion)
4 – Sky Sports ($4,5 billion)
5 – Under Armor ($4,1 billion)
6 – Reebok ($800 million)
7 – YES ($680 million)
8 – NESN ($525 million)
9 – MLBAM ($520 million)
10 – UFC ($440 million)
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