D. White (photo) is the president of Ultimate. Photo: Reproduction/YouTube
One of the most prominent social networks today, the Chinese company 'TikTok' announced an agreement with the UFC to broadcast content in real time. The partnership was announced through a press release, but without revealing details, such as contract time and financial terms.
See too
“We are excited to deepen our partnership with the UFC and release a list of exclusive content, which will be broadcast live to the 'TikTok' community. Now more than ever, sports fans want to be even closer to the moments they are missing out on by not attending live events. Through this partnership, we are excited to bring the action and excitement of the UFC inside and outside the Octagon to TikTok,” said Harish Sarma, director of 'TikTok'.
The first event with the partnership takes place in UFC Las Vegas 19, this Saturday (20). The main attraction of the card will be the fight between Curtis blaydes e Derrick Lewis. Ultimate's senior vice president of international content, David Shaw, says he is excited to reach a new audience for the organization and celebrates the agreement.
“This partnership with TikTok is a tremendous addition to the UFC’s content distribution ecosystem. We want to be everywhere our fans are consuming content, and TikTok continues to break new ground to reach a diverse, global audience. This collaboration is a great way to raise awareness of our tentpole live events while providing engaging content for our fans, 24/XNUMX.”
O 'TikTok' is the media app to share short short videos. The tool was the most downloaded in 2020. Ultimate is the third most popular sports company on the platform, with more than 6,3 million followers.
Comments