Lorenzo Fertitta talks about UFC's entry into India. Photo: Disclosure
The UFC announced its entry into the Indian market for the beginning of 2013, where the organization will hold an edition of TUF, the event's reality show. But for the franchise's CEO, Lorenzo Fertitta, Ultimate will have to work hard to win over Indian fans.
“It’s a market that we think has a lot of potential, but we are literally starting from scratch. People really don't know anything about this sport (MMA) or the UFC”, said Fertitta, in an interview with the North American website “MMA Junkie".
“Sometimes we live in this bubble where we think we are bigger than we really are. The world is big, and you get there and realize (the UFC is) not as big as you really think it is. But it can be. And I truly believe that this could be the greatest sport in the world”, added the top hat
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