The UFC announced a major partnership with Fox in 2011, and the North American television channel is already beginning to show its power alongside the largest MMA organization in the world. This Thursday, the broadcaster will sponsor “The Gun Store”, a famous weapons store in the United States, in all the organization’s events and athletes.
“As we do international events, many of the other countries do not allow these advertisements on TV. There are many problems with this type of sponsorship. It was fun while it lasted,” said Dana White.
The Gun Store has even sponsored top UFC athletes, such as the Brazilian Wanderlei Silva and the American Randy Couture.
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