Reebok exempts itself from responsibility in dismissal of UFC cutman

Sports equipment brand assured that it has no relation to Ultimate's decision to dismiss Stitch after comments about the sponsorship contract

Stitch (photo) was the UFC's main cutman. Photo: Disclosure

Stitch (photo) was the UFC's main cutman. Photo: Disclosure

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The dismissal of Jacob “Stitch”, the most famous cutman (responsible for treating athletes' cuts and bruises in the octagon) mobilized the MMA community, especially in sympathy for the organization's long-time employee. The main reason given for Stitch's departure from the UFC was a critical comment on the new exclusivity agreement between the event and Reebok. As soon as the news became public, the sports equipment brand made a point of recanting and guaranteeing that it had no relationship with the decision.

“UFC fans, we have no influence on Ultimate’s employment decisions or compensation for fighters. Our focus is exclusively on providing the best equipment for athletes and fans,” Reebok wrote in an official statement.

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After the release of the note, Stitch took to social media to comment on the episode and said that his dismissal was motivated by statements against exclusivity between UFC and Reebok, but implied that the final word came from the organization. “The UFC left me because I talked about the deal with Reebok. Now it’s time to look for a new job,” he said, in response to a fan.

The million-dollar contract between UFC and Reebok for the exclusive supply of sporting equipment and sponsorship during fight week and the organization's official events was signed in December last year and has been in force since July 1st. Under the agreement, athletes can no longer perform with personal sponsors on their uniforms or on their old ones. banners.

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