Logan Paul poses next to Dana White. Photo: Reproduction/Instagram
It's official: Logan Paul and UFC have reached an agreement. However, contrary to what the MMA community may think, the YouTuber will not be in action in the Octagon. His brand, PRIME, has been announced as the UFC's new official sports drink partner. In addition to him, another digital influencer, KSI, also has a stake in the business.
“We are excited to name PRIME as the official sports drink of the UFC and an official partner of the UFC Performance Institute. Logan and KSI have worked hard to transform PRIME into the tastiest, hottest sports drink on the market. With the UFC's large social media following and global reach, we will put the PRIME brand in front of hundreds of millions of fans around the world. Whether you are a professional athlete or simply love working out, PRIME should be your first choice for a preferred sports drink,” said Dana White, president of Ultimate, in a press release.
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Unlike his brother Jake, Logan Paul never had a bad relationship with Dana White. The UFC 'boss' has even participated in one of the episodes of his podcast and was open to doing business with his brand. The YouTuber also makes a point of highlighting his admiration for the organization and says that he has always followed the company's struggles.
A social media phenomenon, Paul is one of the biggest celebrities in the YouTube world. In addition to success on the internet, the influencer also ventures into the world of fights. He has already participated in 'WWE' and had an exhibition fight against Floyd Mayweather.
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