C. Álvarez will have his first fight broadcast on December 15th. Photo: Reproduction/Instagram @canelo
Saúl 'Canelo' Álvarez beat Gennady Golovkin 'GGG' on points on September 16 in a rematch that was considered the fight of the year in world boxing. Thus, the boxer won world titles: from the World Boxing Association (WBA), the World Boxing Council (WBC) and the International Boxing Organization (IBO). With the great visibility, the fighter signed a record deal worth US$365 million (R$133,96 billion, at current prices) with the streaming service DAZN. The information is from the website of the North American newspaper LA Times.
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The broadcast agreement for Álvarez's fights will last for five years and 10 fights. The contract will begin in the confrontation with Rocky Fielding, on December 15th at Madison Square Garden, in New York (USA).
The commitment is being called “the highest-paying contract in the history of the sport” by the president of Golden Boy Promotions, Oscar De La Hoya who manages Canelo's career. Furthermore, with the agreement, Saúl Álvarez becomes the highest paid athlete in the world.
“That’s just from my hard work. The most important thing for me was being able to give the fans the opportunity to see me fight without having to pay the $70 or $80 for my fights on pay-per-view. This is the most important thing I'm doing”, said Canelo in an interview with the website of the North American channel ESPN.
Canelo's move to DAZN comes at a time of uncertainty for boxing, as HBO is pulling out of broadcasts of the events.
A DAZN it already broadcasts events such as Bellator, KSW and Combate Americas. In addition to offering a multitude of boxing content. The streaming service costs $9,99 per month.
“We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya. By bringing Canelo's fights to the DAZN, we will turn your pay-per-view success into a growth engine for subscribers – a truly transformative moment for our business and the entire industry,” said John Skipper, executive chairman of Perform Group, which manages DAZN.
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