UFC 200, held last Saturday (09) in Las Vegas, was historic inside the octagon, with the biggest fight program ever made, and also outside of it. The edition marked the end of ZUFFA's control over the show.
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This Monday (11), the organization will announce the sale of the Ultimate Fighting Championship for US$4 billion, approximately R$13,2 billion to 'William Morris Endeavor/IMG', a famous Hollywood talent agency. The deal is the largest sale of a sports franchise in history.
The CEO of the new owner, Ari Emanuel, will take over the role at the UFC in place of Lorenzo Fertitta, who together with his brother Frank – Ultimate's largest shareholders until then – continue as minority partners.
The president of the franchise, Dana White, will be kept in his position and will be in charge of events.
More information soon…
Millionaire profit
The brothers Lorenzo and Frank Fertitta, through ZUFFA, bought the UFC at the beginning of the last decade, in 2001 for US$1 million.
Since then, the company has experienced exponential growth in revenue and has become one of the most profitable sports brands on the planet, with its market value increasing from US$ 1 million to 4 billion. In 2015, the UFC was named by Forbes as the tenth most valuable sports organization in the world.
In addition to the brothers, who together held 81% of the shares, Dana White owns 9% and the Arab Sheikh, Tahnoon Bin Zayed Al Nahyan, the other 10%
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