UFC 196 hits 1,5 million PPV and is the second best-selling event in history

McGregor (left) and Diaz (right) were in the main fight of UFC 196. Photo: Brandon Magnus/UFC

In addition to the results inside the octagon, which drew attention due to the defeats of Conor McGregor e Holly holm, UFC 196 was also a success outside the ring. In an interview, the president of Ultimate Dana White revealed that the event sold 1 million and 500 thousand packs of pay-per-view in the United States, a number that places it in second place as the organization's best-selling event in history.

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“People said to me, 'What are you going to do when Chuck Liddell retires?' And then: 'What are you going to do when GSP leaves?'. There are always new fighters arriving. In this sport, we pit the best against the best or do some crazy things, like on Saturday (at UFC 196) when McGregor said he wanted to fight the Nate diaz at welterweight. That kind of thing gets people interested. That’s why this event sold 1,5 million pay-per-views”, said Dana, on the “Max & Marcellus” program on the North American channel “ESPN”.

The best-selling event in Ultimate's history remains UFC 100, which was headlined by Brock Lesnar x Frank mir 2, Georges St Pierre x Thiago Pitbull e Dan Henderson x Michael Bisping in 2009, and sold 1,6 million PPVs. UFC 196's revenue, however, appears at the top of the list, with an average gross profit of US$90 million.

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