Rumblr's appearance is very similar to Tinder's. Photo: Reproduction
Imagine meeting thousands of people on a social network, being able to see their public profiles and, if interested, being able to… arrange a fight! That's right, you didn't read it wrong. This Monday (09), an application made headlines in the main newspapers in the United States for being considered the (traditional dating app) Tinder “from Porrada”, allowing users to find other people who are also looking for a fight.
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Entitled “Rumblr”, the connected version of “Fight Club” (with the difference that in the book/film “you couldn’t talk about Fight Club”), however, was nothing more than a marketing ploy by the North American advertising agency. American “von Hughes”. “Rumblr emerged organically, as a joke among a group of friends, but it quickly turned into an opportunity to showcase our communication skills. Branding (brand management)”, explained the agency.
The news that “Rumblr” was nothing more than a joke reassured some segments of North American society, who, prudently, remembered that boxing and MMA fights, for example, are sanctioned by Athletic Commissions and specialized bodies for some purposes. very important, such as: ensuring equal conditions between the parties involved, being responsible for complying with the pre-established set of rules, ensuring the sporting nature of the combat and, above all, preserving the physical integrity of the athletes, something that in “Tinder da Porrada” would be virtually impossible.
Launched on Sunday, “Rumblr” offered just over 2 places for testers. However, in less than 24 hours, the number of subscribers had already surpassed the mark of 300 thousand registered users. The social network allowed the “brawler” to register using his profile on Tinder, LinkedIn or even create an account on the application itself, and, from there, he could “Fight” or “Pass” his potential opponents. offered.
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