Clothing worn by Ronda is the most expensive of the 83 items worn by athletes. Photo: Reproduction/UFC Store
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With excellent sales figures for pay-per-view, licensed products and growing popularity, UFC women's bantamweight champion Ronda Rousey has already become a true “money-making machine”. Aware of this, the Ultimate organization began a new way of capitalizing on Ronda's image and is selling the uniform worn by the champion in her devastating victory over Beth Pitbull in Rio de Janeiro for nothing less than US$9.999,95 thousand (around R$36 thousand at the current price).
The item, which comes with a certificate of authenticity, is the most expensive item in the section in the official Ultimate store that offers souvenirs used by athletes in their fights for sale, such as: uniforms, bandages, gloves, jackets, caps, shorts, etc. . The second most expensive item on the list is the shirt worn by Luke Rockhold in victory over Lyoto Machida in April, sold for US$2,5 (R$9,12).
The uniform sold, from the special series for champions produced by Reebok (in black and gold), was worn by Ronda in the Octagon for just over 30 seconds, the time it took the champion to knock out her challenger. Beth Pitbull and put an end to the main fight of UFC 190. Now, Ronda already has another challenger announced and will face the former world boxing champion Holly holm at UFC 193, in November, in Australia.
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