Jon Jones becomes 'selfie teacher' in new advertising campaign

Fighter is one of the stars and teaches 'solo selfie' in new commercial for a famous headphones brand

J. Jones in his "selfie tutorial". Photo: Reproduction/YouTube

J. Jones in his “selfie tutorial”. Photo: Reproduction/YouTube

The “selfie” is an old internet phenomenon, and its origin coincides with the emergence of social networks. However, the nomenclature was only adopted a few years ago. To perform the action is simple: just take a self-portrait using a digital camera or a cell phone. But the UFC champion Jon Jones wants to change the way people relate to Selfie joined other stars to teach the “solo selfie”. The action, in fact, is a campaign for the headphones brand “Beats by Dre” and which has the fighter as its poster boy.

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In two videos released by the brand, Jon Jones appears alongside other personalities, such as: model Kendall Jenner, actors Kenan Thompson (from the series “Kenan and Kel”) and Norman Reedus (from the series “The Walking Dead”), singer Nicki Minaj and the number one tennis player in the world. Serena Williams world. The fighter still makes waves, and in an “ostentatious” moment, suggests that the “solo selfie” be taken from a iPhone 6 more, Apple's new phone, which in Brazil costs R$4.399.

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Check out the “solo selfie” campaign starring Jon Jones:

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