Werdum (left) defeated Browne (right) in Orlando. Photo: Josh Hedges/Zuffa LLC
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UFC on FOX 11, which featured the fight between Fabricio Werdum and Travis Browne, was a success in Orlando, in the US state of Florida. However, the good impact obtained in the city was not reflected in television audience numbers in the United States.
Last Saturday (19), fight night had approximately 1,9 million viewers, the lowest number of any event broadcast on open TV in the country. This represents a 27% drop compared to the last event broadcast by FOX, in January, which had Josh thomson and Benson Henderson as the main event. The data was released by the North American website “TV by the Numbers”.
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To date, the highest-rated event on open television has been UFC on FOX 1, whose main card only featured the fight between Júnior dos Santos and Cain Velazquez, won by the Brazilian.
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Check out the UFC's performance on open television in the United States:
November 2011: UFC on FOX 1 (junior gypsy x Cain Velazquez)
Average audience: 5,7 million viewers
January 2012: UFC on FOX 2 (Rashad evans x Phil Davis)
Average audience: 4,5 million viewers
May 2012: UFC on FOX 3 (Nate diaz x Jim Miller)
Average audience: 2,2 million viewers
August 2012: UFC on FOX 4 (Mauritius Shogun x Brandon Vera)
Average audience: 2,3 million viewers
December 2012: UFC on FOX 5 (Benson Henderson x Nate diaz)
Average audience: 3,4 million viewers
January 2013: UFC on FOX 6 (Demetrious Johnson x John Dodson)
Average audience: 3,7 million viewers
April 2013: UFC on FOX 7 (Benson Henderson x Gilbert Melendez)
Average audience: 3,3 million viewers
July 2013: UFC on FOX 8 (Demetrious Johnson x John Moraga)
Average audience: 2 million viewers
December 2013: UFC on FOX 9 (Demetrious Johnson x Joseph Benavidez)
Average audience: 2,4 million viewers
January 2014: UFC on FOX 10 (Benson Henderson x Josh thomson)
Average audience: 2,5 million viewers
April 2014: UFC on FOX 11 (Fabricio Werdum x Travis Browne)
Average audience: 1,9 million viewers
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