UFC continues to invest in expansion into the Asian market. Photo: Josh Hedges/UFC
In the process of clearly expanding its reach around the world, Ultimate announced that Singapore, in Southeast Asia, will be the first venue for an edition of the UFC in 2014, on January 4th. The announcement was made by the organization's managing director on the Asian continent, Mark Fischer.
Fischer also revealed that the fight night in Singapore will be just the first in a series of events in the East, which include new visits to China and Japan. Asia and Brazil are the regions in which the UFC has invested the most in recent years, as these are markets with growing consumption of the brand and high interest in combat sports.
Ultimate's last visit to Asian territory had a Brazilian as its main star: Wanderlei Silva. Last March, Wand beat North American Brian Stann in the main fight of UFC on FUEL TV 8, held at the Saitama Super Arena, the stage for the main events of the now extinct PRIDE, in Japan.
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