Globo reaches a significant audience with a rerun of Anderson x Sonnen

Broadcaster has almost 10 times more audience than runner-up in the time slot

UFC president Dana White stated that the fight between Anderson Silva against Chael Sonnen, held last Saturday (07), was the biggest in UFC history. And the impressive numbers from the rematch were also seen in Brazil. Even showing only the replay of the fight, with a delay of approximately 30 minutes, Rede Globo reached a significant audience on IBOPE.

According to previews from the institute that measures the audience, the Rio broadcaster scored 20 points, SBT, second placed in the schedule, scored just 2,5 points, followed by Rede Record, with 2 points.

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Rede Globo did not show the fight between Anderson and Sonnen live due to a contractual clause with the UFC, where the broadcaster has a limit on broadcasts at events held outside Brazil.

Anderson Silva e Chael Sonnen they had their long-awaited rematch at UFC 148, an event held in the early hours of Saturday to Sunday, in Las Vegas. Just like in the first clash, the Brazilian started at a disadvantage, but managed to reverse the situation and knock out the North American in the second round.

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