Jon Jones e Rashad evans listen to instructions before the fight at UFC 145 (Photo: Al Bello/Zuffa LLC)
The SporTV channel achieved excellent results with the live broadcast of card main event of UFC 145, held on April 21st. Taking into account only the audience among subscription channels, SporTV reached the leadership. Expanding to all channels, including open TV, SporTV came in second place.
When Jon Jones e Rashad evans held the main fight of the night, 25% of viewers connected to pay TV were tuned in to SporTV, which represented a gain of 20% in relation to the previously broadcast event, UFC 137. It is worth remembering that there were no Brazilians in action at the octagon of UFC 145. The audience was made up of 69% men, 68% between 18 and 49 years of age and 69% from classes A and B.
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