Ex-UFC sues Conor McGregor and demands millions of dollars from the Irish star; understand the case

SBG Ireland atelta, Artem Lobov asks, in court, for rights to part of the profit from the whiskey brand created by the 'Notório'

Artem Lobov poses next to Conor McGregor. Photo: Reproduction/Instagram

Recovering from a serious injury suffered in 2021, Conor McGregor will have to deal with yet another problem outside the Octagon. According to 'Irish Independent', the Irishman is being sued by his former training partner at 'sbg ireland' Artem Lobov. The Russian was part of the group of Ultimate athletes between 2015 and 2018.

According to the Irish portal, Lobov is demanding a financial return of the company's profits in court.proper twelve', a whiskey brand developed by McGregor and sold for US$600 million (around R$3,2 billion) in 2021. Artem claims to have been instrumental in the creation of the brand.

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Even though he is no longer the brand's largest shareholder, Conor remains involved in the 'proper twelve'. The athlete is commonly seen displaying bottles of the drink.

MMA icon, McGregor has become a true popularity phenomenon. In 2021, the athlete was elected by the traditional magazine 'Forbes' as the highest paid athlete among all sports.

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