Dana White at a UFC event. Photo: Reproduction/Instagram/UFC
Dana White has already begun preparing for his next Ultimate mega-event. Following the success of UFC Noche , held at the Sphere in Las Vegas in 2024, and UFC White House , promoted in June 2026, the president of the world's largest MMA organization is working to deliver another grand and extraordinary event, promising to go down in combat sports history.
In a statement to TMZ Sports, Dana White revealed that he has already started taking the first steps to make the new project viable. The executive stated that he intends to make some calls after UFC 330 , scheduled for this Saturday (15), to assess the possibility of putting the idea into practice.
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“What Craig (UFC chief content officer and executive producer) proposed is a great idea, and if we can make it happen, I have some calls to make after this weekend to see if we can pull it off. Then he’s going to fly over here and start doing some impossible reconnaissance work for the event,” said Dana White.
The UFC president also expressed his expectation of moving quickly with the preparations. According to White, the intention is to resolve some pending issues over the next week, allowing Craig to visit the chosen location. The expectation is that, if everything progresses as planned, the Ultimate Fighting Championship (UFC) can officially announce the new project soon.
“I hope to resolve this next week and take care of some of the things I need to do. Then he can visit the site and, who knows, we might be able to announce something soon,” concluded the UFC president.
Event at the White House caused losses for the UFC.
UFC White House went down in history as one of the most ambitious combat sports events. However, this grandeur came at a high cost for TKO, the company responsible for the Ultimate Fighting Championship. Held on the lawn of the United States presidential residence, the card generated a financial loss of approximately US$30 million (around R$150 million).
During a conference call with investors, TKO's CFO, Andrew Schleimer, explained that the event had significantly higher-than-normal costs, offset only partially by the total sale of global partnership quotas. He also highlighted that there was no ticket sales, which prevented any revenue from ticket sales.
According to the director, the initial costs of UFC Casa Branca were projected to exceed US$60 million (approximately R$318 million). However, the organization managed to mitigate the financial impact through partnerships established for the event.
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