UFC White House 2? Dana White Plans New Mega-Event; Understand

Dana White at a UFC event. Photo: Reproduction/Facebook/UFC

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Dana White is excited to promote another mega-event in the UFC. After the success of Noche UFC , held at the Sphere in Las Vegas in 2024, and UFC White House , promoted in June 2026, the president of the world's largest MMA organization is already working on a new idea to surprise fans.

In an interview with The Pat McAfee Show, Dana White revealed that the organization is discussing a new project conceived by UFC Chief Content Officer and Executive Producer Craig Borsari. The UFC president expressed enthusiasm for the format and stated that further discussions and preparations are needed before putting the idea into practice.

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“We’re talking about something now that Craig Borsari invented. I love that idea. I need to do a little more groundwork on it,” said Dana White.

Event at the White House caused losses for the UFC.

UFC White House went down in history as one of the most ambitious combat sports events. However, this grandeur came at a high cost for TKO, the company responsible for the Ultimate Fighting Championship. Held on the lawn of the United States presidential residence, the card generated a financial loss of approximately US$30 million (around R$150 million).

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During a conference call with investors, TKO's CFO, Andrew Schleimer, explained that the event had significantly higher-than-normal costs, offset only partially by the total sale of global partnership quotas. He also highlighted that there was no ticket sales, which prevented any revenue from ticket sales.

According to the director, the initial costs of UFC Casa Branca were projected to exceed US$60 million (approximately R$318 million). However, the organization managed to mitigate the financial impact through partnerships established for the event.

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