Next level! Dana White downplays the PFL-MVP merger and points out the UFC's true competitors.

Dana laughs during interview. Photo: Reproduction/YouTube

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Dana White was not impressed with the union between the PFL and MVP in an attempt to compete with the UFC. The recent announcement, which surprised MMA fans by involving the incorporation of the world's second-largest organization into a structure linked to Jake Paul and boosted by Netflix's media power, was treated with disdain by the Ultimate president.

In an interview with 'The Mac Life', the executive stated that he was unaware of the project's details, but ironically suggested that the merger would be an attempt to solve audience and ticket sales problems. In White's view, merging two organizations with low commercial appeal would hardly result in a more attractive product for the public.

“I don’t know anything about what they’re doing. It probably makes sense when things aren’t working for anyone, so let’s all get together. Let’s take two organizations that don’t sell tickets and nobody attends, merge them and create a bigger company that also won’t sell tickets and nobody will attend,” said Dana White.

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Despite the initial critical tone, the UFC president also adopted a broader discourse when analyzing the competitive landscape. White reiterated that he does not see other MMA organizations as direct competitors of the UFC, highlighting that the company occupies a superior level in the global combat sports market. Even so, he concluded by wishing success to those involved in the new project.

“I’ve said this about 100 times already, and I’m just kidding (about the other comment), but I’ve said it countless times: I don’t see any of these guys as our competition. We’re in a whole different stratosphere now. I’m competing with the greats. These guys aren’t my competition, so good luck to them all. I wish them all the best,” concluded the UFC president.

MVP and PFL announce merger.

Jake Paul was recently announced as a wrestler and partner of the PFL (Photo: Reproduction/Twitter)

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The global combat sports market has undergone a historic transformation with the official announcement of the merger between Most Valuable Promotions (MVP), a company led by influencer Jake Paul and Nakisa Bidarian, and the Professional Fighters League (PFL).

Under the agreement, the entire PFL structure will be gradually absorbed and integrated into the MVP MMA brand, creating a unified global platform responsible for organizing major boxing and MMA events.

The new conglomerate will retain John Martin as CEO of the MMA division, while Jake Paul and Nakisa Bidarian will lead the board and strategic expansion. The initiative promises to challenge UFC hegemony, betting on more aggressive financial offers for athletes and a broad global broadcast reach.

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