
Dana White in a photoshoot. Photo: Reproduction/Facebook/UFC
It's no secret that the powerful Dana White is one of the most important figures in combat sports and, at the same time, divides opinions among MMA fans and professionals. For example, last Thursday (30), the executive caused a stir at the press conference to promote UFC Belgrade by interacting with a fan. And this attitude of the company leader did not please journalist Ariel Helwani and Jake Paul.
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It all started when a fan asked Dana the following question, "Which fight on this card are you most looking forward to watching?" Without thinking twice, the executive didn't give a clear answer to the sports fan and even criticized him.
“ That’s a bullshit question , my friend. Obviously, everyone always gets excited about the main fight. I’m just rooting for them. I want to see some impressive moments on Saturday. So, hopefully we’ll have some of those moments,” said the official.
Since the impatient Dana had difficulty answering a simple question, his public enemies wasted no time in commenting on the episode. Considered by many to be the best MMA journalist, Arial Helwani questioned the executive's interest in studying and promoting UFC Belgrade , given that this is the company's first event in Serbia. Meanwhile, YouTuber and boxer Jake Paul agreed with his friend, reinforcing the idea that the executive doesn't know the fighters scheduled for the show.
"Honestly: bad question or... he simply doesn't know (or doesn't care enough to know)? ", wrote the journalist on his official 'X' account.
" Nothing more needs to be said ," the celebrity wrote on the same platform.
UFC Belgrade fights
MAIN CARD (14pm Brasília time)
Middleweight (up to 77,1 kg): Uros Medic vs. Daniel Rodriguez
Light heavyweight (up to 93 kg): Jan Blachowicz vs. Navajo Stirling
Heavyweight (up to 120,2 kg): Aleksandar Rakic x Marcin Tybura
Average weight (up to 83,9 kg): Dusko Todorovic vs. Robert Valentin
Average weight (up to 83,9 kg): Vlasto Cepo x Gilbert Urbina
Lightweight (up to 70,3 kg): Milos Janicic vs. Noah Gugnon
PRELIMINARY CARD (11pm Brasília time)
Lightweight (up to 70,3 kg): Ludovit Klein x Tofiq Musayev
Welterweight (up to 77,1 kg): Oban Elliott vs. Michael PQD
Bantamweight (up to 61,2 kg): Borislav Nikolic vs. Mark Vologdin
Featherweight (up to 65,8 kg): Dennis Buzukja x Bogdan Grad
Lightweight (up to 70,3 kg): Mateusz Rebecki vs. Kyle Prepolec
Bantamweight (up to 61,2 kg): Nina Milosevic vs. Hailey Cowan
Heavyweight (up to 120,2 kg): Jovan Leka vs. Alexander Poppeck
Strawweight (up to 52,2 kg): Marina Spasic x Stephanie Rondinha
Honestly:
Bad q or … he just doesn't know (or care enough to know)? pic.twitter.com/yGCh4xMz9D
— Ariel Helwani (@arielhelwani) July 30, 2026
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