Fan criticized by Alex Poatan provokes fighter on social media; find out why.

Alex Poatan at a UFC event. Photo: Reproduction/Facebook/UFC

PUBLICITY:

Some people have the ability to turn unpleasant situations into positive ones, as was evident in the interaction between Alex Poatan and Paulo Martins. The former Ultimate champion had a disagreement with the fan in a social media exchange last week, but the man knew how to turn the episode into something advantageous.

The disagreement between the two occurred after the fan disagreed with the fighter's stance towards referee Herb Dean. In response, the Pataxó Indian mentioned Paulo's profession, a consultant at a motorcycle dealership.

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Valter Walker predicts that Sergei Pavlovich would "run over" Alex Poatan in the UFC.

In this context, the man used his experience with his idol to promote his work. In addition to reposting AI-generated artwork in which he sells a motorcycle to the fighter, he also created a sales coupon with references to Poatan.

The situation generated a lot of laughter on social media, with many internet users enjoying the reaction to the episode.

Use coupon code HERBDEAN10 pic.twitter.com/Ib8hrvEVCW

— José Louis (@concatenarsim) July 16, 2026

Poatan got very angry with Herb Dean.

Herb Dean and Alex Poatan at a UFC event. Photo: Reproduction/Twitter

PUBLICITY:

The reason for the feud between the two was the dismissal of Michel Pereira , who ended up being defeated by Shara Magomedov in a fight refereed by Herb Dean. The referee did not deduct points from the Russian even after the UFC Pirate pulled the Brazilian's hair in the first round.

This episode served as fuel for Poatan's narrative, who has been publicly campaigning for Dean's dismissal since the controversial fight with Cyril Gane in the White House.

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