Watch out, Dana White! Former Bellator president and Strikeforce founder reveals strategy for new league to rival the UFC.

Dana White looking serious during an interview. Photo: Reproduction/YouTube

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If it's up to Scott Coker, Dana White could face some serious headaches in the coming years. The former president of Bellator and founder of Strikeforce surprised MMA fans by... announce who will be at the head of a new organization and has already indicated what his strategy will be to compete with the UFC's hegemony.

In an interview with the New York Post Sports, Coker explained that the plan involves holding a Grand Prix-style tournament to discover new talent, while the organization seeks to strengthen its roster with high-level free agents. The executive also highlighted the experience gained at Strikeforce, where he built stars from the beginning and also incorporated established names, blending different athlete profiles to strengthen the event.

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“The tournament format will create new stars, but we’ll also sign free agents from the top down, just like we built Strikeforce. Strikeforce was a league we built from the bottom up. Which means we signed with…” Daniel Cormier, which had no fights. Ronda Rousey"No fights. We had all these great fighters who didn't have fights and we built their careers, but we also bought, let's say, Fedor's contract… we mixed them with the fighters we wanted and that's what we're going to do here too," said Scott Coker.

New MMA league led by Scott Coker secures multimillion-dollar investment and aims for debut in 2027.

The project led by Scott Coker is already gaining momentum behind the scenes. The executive has assembled a group of investors from the sports, media, technology, and finance sectors, securing an initial investment of US$60 million (approximately R$300 million at the current exchange rate) to make the new organization viable.

Coker will be one of the founders and will assume the role of CEO of the company, which has not yet had its name revealed and is scheduled for a global launch in early 2027. The project will also include Peter Levin, an executive at Griffin Gaming Partners, as co-founder and chairman of the board. The information was released by the American website The Hollywood Reporter.