Trouble! Boxing promoter challenges Dana White to a duel in the ring: 'Let's see who's the coward'

Dana White looking serious during an interview. Photo: Reproduction/YouTube

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Full of public enemies after more than 20 years dedicated to promoting combat sports, Dana White may be close to stepping into the ring against one of them. Eddie Hearn, famous and influential promoter of major world boxing duels, publicly challenged the bald man to a confrontation. He spoke about the subject in an interview with 'The Ariel Helwani Show' last Tuesday (14).

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Seemingly fearless and bothered by his rival's statements, the promoter was not intimidated and even offered to face the Ultimate CEO in a boxing match, in the style of recent events promoted and popularized by minor celebrities around the world.

“He (Dana White) keeps calling me a coward. Let’s see if I’m a coward. We’d each make $30 million. He challenged me, I accept. I’m in. Let’s find out who the real coward is,” he stated.

Eddie Hearn said he's training and ready to fight Dana White 😳

"He keeps calling me ap*ssy. Let's see if I'm ap*ssy. We would make $30M each.

He called me out, I accept. I'm in. Let's find out who the real p*ssy is.”

(via @arielhelwani) https://t.co/AdP6tlDqgS pic.twitter.com/IJ7GBNQ3Aa

— Happy Punch (@HappyPunch) April 14, 2026

Tensions between the two businessmen arise at an opportune moment. After transforming the UFC into a veritable empire, White has been increasingly devoting his attention to the world of boxing. Recently, Zuffa signed a $15 million contract with the British boxer Conor Benn.

Dana White had provoked Eddie Hearn.

Dana White at a UFC event. Photo: Reproduction/Facebook/UFC

Hearn's statement was a response to a provocation from Dana White himself during a UFC press conference. At the time, he downplayed his rival's fighting skills after a video of the promoter training went viral on social media.

“Eddie Hearn is a coward, he won’t box with anyone. Damn, posting pictures of himself hitting the speed bag. It looks like it’s in slow motion,” the bald man mocked.

Dana White just revealed Turki Alalshikh offered him a fight against Eddie Hearn 👀

“Eddie Hearn's ap*ssy, he ain't boxing anybody. F*cking posting pictures of himself hitting the speed bag. Looks like it's in slow motion.” 😭 pic.twitter.com/GirW4HQMC9

— Happy Punch (@HappyPunch) April 12, 2026