Khabib Nurmagomedov opens store with "tribute" to Conor McGregor; find out more.

Khabib at the opening of a sneaker store. Photo: Reproduction/Instagram.

Amid the latest online discussions, the feud between Khabib Nurmagomedov And Conor McGgregor gained another curious chapter, to say the least. While the two exchange barbs via X (formerly Twitter), the Russian landed in Abu Dhabi this Thursday (27) to participate in the opening of his newest venture, a sneaker store. The curiosity? The brand was named 'Send Location', a "tribute" to the confrontation with the Irishman.

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The expression, translated into Portuguese as "send me the location," refers to the incident in which McGregor, accompanied by others, attacked a bus full of fighters in April 2018, days before UFC 223. The attack targeted the Russian fighter and was motivated by a disagreement between Nurmagomedov and Artem Lobov, McGregor's friend at the time. Shortly after the incident, Khabib uttered the phrase in a video for UFC Ebedded. He faced To the fifth and ended up becoming the lightweight champion (up to 70,3 kg) on ​​that occasion.

Khabib Nurmagomedov – Send me a message like location pic.twitter.com/0opy4j3h1X

— tepki.social (@tepkisocial) May 28, 2025

Islam makhachev also attended the store opening of Khabib Nurmagomedov. Photo: Reproduction/Instagram.

Khabib and McGregor faced each other months later.

Conor McGregor e Khabib Nurmagomedov made the most profitable fight in the UFC. Photo: UFC Reproduction

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After the disagreement, Khabib Nurmagomedov e Conor McGregor They faced off in the main event of UFC 229, with the lightweight title (up to 70,3 kg) at stake. The fight generated over US$2,5 million in package sales. pay-per-view, The absolute record in MMA history. Despite intense exchanges of taunts, the Russian dominated the fight and won by submission in the fourth round.