Poatan quotes Seu Madruga's phrase after knockout and inspires memes at UFC 320; understand the origin of the catchphrase

Poatan quotes Seu Madruga's phrase after being knocked out and inspires memes on... UFC 320. Photo: SUPER FIGHTS montage

The victory of Alex Poatán about Magomed Ankalayev No. UFC 320Last Saturday (4), it was marked not only by the lightning knockout inside the octagon, but also by the repercussion outside of it. After recovering the light heavyweight belt (up to 93kg), the Brazilian became the subject of a flood of memes and funny posts on social media. The reason? The unusual way he chose to celebrate: with a quote from the iconic character Seu Madruga, from the Chaves series.

Still in the octagon, right after his triumph in Las Vegas (USA), Poatan made a point of dismissing any idea of ​​an emotional revenge against the Russian and took the opportunity to use one of the most famous phrases on Latin television.

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"Revenge is never complete; it kills the soul and poisons. It's not revenge. I was prepared at that moment. I told everyone, and no one believed me: I wasn't in shape, and now I am. It didn't surprise me; I've had it since the first fight. I'm not one to make excuses, but I told everyone: I wasn't well. Today I'm fine, and I proved it to everyone," Poatan declared.

The speech was an immediate hit among fans with the quote alluding to the character played by Ramón Valdés, one of the most beloved in the series created by Roberto Gómez Bolaños.

Alex Mr. Madruga Poatan! @AlexPereiraUFC

[ #UFC320 | Watch live on @UFCFightPassBR | Subscribe now: https://t.co/OD62F561g5 ] pic.twitter.com/5ug9ydbUwa

- UFC Brazil (@UFCBrasil) October 5, 2025

Who says the phrase reproduced by Poatan?

The catchphrase is repeated repeatedly by Don Ramón, a simple, grumpy man full of folk wisdom. Despite his gruff manner, the character always imparts moral lessons and, in several episodes, uses the phrase as advice against the urge for revenge.

The expression appears in different situations in the series, generally when Chaves or Chiquinha want to take revenge after a fight, Dona Florinda acts angry and Seu Madruga tries to calm things down or when Madruga himself tries to teach that retaliating with hate is not worth it.