Driven by Ronda, UFC 190 has a large audience in the early hours of Globo

Ronda (left) and Bethe (right) were in the main fight of UFC 190. Photo: Josh Hedges/UFC

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The phenomenon Ronda Rousey continues to knock down brands and prove its overwhelming popularity through numbers. Protagonist of the main fight of UFC 190, held in the early hours of last Saturday (01) in Rio de Janeiro (RJ) and shown live on Rede Globo, Ronda boosted the Rio broadcaster's audience, which reached 15 points at the time.

The ratings for the event, which had five fights broadcast live, gradually rose until the peak reached in the main fight, between Ronda and Beth Pitbull: 11,7 during Rodrigo Minotauro x Stefan struve, 12,9 during Dileno Lopes x Reginaldo Vieira, 14,5 during Fernando Butcher x Glaico France and 14,7 during the co-main event between Rogério Minotouro e Mauritius Shogun.

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The event's average of 13 points was the second best of the year for UFC on Globo. If only the fight between Ronda and Bethe is considered, it is the biggest audience of 2015, equaling the mark achieved by the fight between Anderson Silva e Nick Diaz (shown late in January) and surpassing by 3 points the confrontation between Vitor belfort e Chris Weidman in may.

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