Dana White promises to shock the world with unprecedented event at the end of 2024

'Boss' gets excited when evaluating UFC 306, which will be promoted at 'Esfera', in Las Vegas

President of the largest MMA organization in the world, Dana White never tires of surprising. In a press conference after UFC St. Louis, the 'boss' didn't hide his excitement when evaluating UFC 306, which takes place on September 14, at 'Esfera', in Las Vegas (USA). The event will be the first promoted in the space that offers 4D presentations, with realistic projections.

“This will be the most impressive live event in the history of combat sports. There will never be anything like it. When I said I would like to promote it, they asked: 'How can fights happen there? Is very difficult'. It's the kind of challenge I love. We already spent a lot of money on the event. No one will be able to repeat the feat, because no one will be able to invest. It’s going to be amazing and I’m so excited,” White said.


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Confirmed for September, UFC 306 still has no confirmed fights. The expectation, however, is that the company's biggest stars will be included in the event in the coming months.

Designed between 2019 and 2023, the 'Sphere' has never hosted a combat sports event. Ultimate, then, will be a pioneer in the action.


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