Dana White (photo) wants to further expand the reach of the UFC brand in Brazil in 2014. Photo: Reproduction/Youtube
If the “disappearance” of Dana White, who did not appear in the last editions of Ultimate in Brazil, made some think that the relationship between the organization and the country was strained, the reality seems to be very different. Last Sunday (29), during a conversation with journalists after a press conference to promote UFC 168 in Rio de Janeiro, White revealed that he wants to hold no less than 13 events on Brazilian soil next year.
“We are planning 13 events in Brazil for next year. Everyone has been asking me since I arrived if this market is no longer important to me, because I don't come here anymore. You are crazy? Have you lost your mind? This is perhaps the most important market in the world! Brazil is on fire. The difference is that Brazil doesn't need me here every ten minutes. There are other places that need me. We're launching TUF in China in three weeks, and we have a new TV deal in the US. Not only are we going to do 13 events here in 2014, but this market is exploding. The best talent in the world is coming from here. With more fights in Brazil, athletes will have more opportunities to enter the global market, not just the Brazilian one”, said the director.
If the number of Brazilian editions is confirmed in 2014, this will mean that the year of the World Cup in Brazil will also be the year with the highest number of Ultimate events in the country. Furthermore, it will consolidate the growth of the Brazilian market for the UFC, as the organization has practically doubled the number of shows per year: with one fight night in 2011, three in 2012, seven this year and 13 scheduled for next year. he comes.
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