Marshall Zelaznik says Brazil could soon overtake Canada as UFC's second market
The UFC market in Brazil grows impressively every day in Brazil, so much so that event managers are even thinking about the possibility of the country becoming the second most popular market in the world.
Marshall Zelaznik, director of international development at UFC, revealed that Brazil already reaches the largest audience in the world, but although the market is still behind countries like the United States and Canada, Brazil could become the second market in a short time.
“When we look at the number of fans watching, with the event on open TV, Brazil ends up being the main country in the world, but if we look at the commercial market, Canada is still ahead, but if it continues at its growth rate, Brazil should pass in the next two years,” said Zelaznik, during the press conference before UFC Rio 3.
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