Charles celebrates his UFC victory. Photo: Reproduction/Instagram/UFC
Charles Oliveira will not be alone in the octagon at UFC 326 , scheduled for March 7th. The Brazilian faces Max Holloway in the main event, in a rematch for the 'BMF' belt. Despite being considered the underdog by the bookmakers, the 'Bold Lion' has a massive fan base hoping to reverse the odds and have his arm raised in victory.
On social media, fans started a campaign called #CharlinhoDay , conceived by Wesley Sniper. The goal is to engage the community leading up to the event, encouraging changes to profile pictures and a strong online movement in support of the Brazilian fighter in his bout against Holloway. The mobilization gained even more momentum after the fighter himself joined the initiative.
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In a video posted by Wesley Sniper on the X platform, Charles do Bronx called on his followers to participate in the movement. The athlete celebrated the creation of 'Charlinho Day' and asked fans to join the campaign, changing their profile pictures and reinforcing their support on social media, in a demonstration of unity towards the title fight.
"Hey my family, on March 7th I'll be fighting for the BMF Belt and what are you all doing? It's Charlinho Day, Charles' Day. If you're excited, if you want to join in too, let's change our profile picture, put me there and let's make it happen, it's the BMF Belt, we're more than together.", said Charles do Bronx.
🚨🚨BIGGEST CAMPAIGN IN THE HISTORY OF BRAZILIAN MMA 🚨🚨
#CharlinhoDay has arrived!
Charles sent the message: March 7th is war day, and the fans are on our side.
✅ Change your profile picture (picture in the comment below or in your bio)
✅ Use the hashtag in ALL postsThe problem of division… pic.twitter.com/hqV64tk9pR
— Wesley Sniper (@resenhaMMABR) March 2, 2026
How did #CharlinhoDay come about?
The idea of supporting Charles do Bronx at UFC 326 through the creation of #CharlinhoDay was born as an adaptation of the digital movement #NeyDay. Unlike the mobilization created by Neymar fans, which became a tradition during PSG's games in the 2020 Champions League, the version dedicated to the former UFC champion was conceived with the goal of uniting the Brazilian MMA audience.
According to the initiative's creator, the choice of Charles was natural, since the São Paulo native has popular appeal and represents one of the most emblematic names in sports in the country, making him the main link to engage the community around the campaign on social media.
Charles Oliveira is the underdog against Max Holloway at UFC 326.
Holloway and Charles face off at UFC. Photo: Reproduction/X/UFC
Although Brazilian fans are confident, Charles do Bronx is considered the underdog by bettors for the UFC 326 fight. According to Stake , the São Paulo native has odds of 2,60, representing a return of R$26 for every R$10 wagered. Max Holloway, on the other hand , is the favorite, with odds of 1,50, equivalent to a return of R$15 for every R$10 invested in his victory.
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